Anyone can start an essential oil business. But even an encyclopedic knowledge of essential oils isn’t enough to successfully sell Young Living products.
Don’t get us wrong. We’re not knocking down the hours you’ve put in using and getting to know your products.
In fact, we think it’s a must, along with looking for contacts, following up leads, and building a website.
What we are saying is that after doing all these, you also need to market your site and market it well so you can take your business to the next level of success.
Sell Young Living Products on Social Media
Perhaps you already have a dedicated Facebook page or a Twitter account to promote your Young Living business. Maybe you have both and you’re looking to expand your social media presence on other social networking sites.
According to Pew Research Center’s Social Media Update 2016, an estimated:
- 79% of internet users (68% of all US adults) use Facebook
- 32% of internet users (28% of all US adults) use Instagram
- 24% of internet users (21% of all US adults) use Twitter
- 29% of internet users (25% of all US adults) use LinkedIn
- 31% of internet users (26% of all U.S. adults) use Pinterest
Consider the numbers. Your target customers are probably not waiting for you to hand them a brochure or a pamphlet. They may not even be aware that you have a website.
But they are online.
And if you don’t want to miss the opportunity to sell Young Living products to them, you better be where they are.
Pinterest and MLM
Did you know that as of October 2016, over 150 million people around the world use Pinterest every month?
Using the platform will give you access to over 75 billion pins, 75% of which come from businesses just like yours.
And it’s not just women who are using Pinterest. More men are joining and pinning and shopping and searching for creative ideas offered by the platform.
Youths are also on the site, with over 50% of all millennials in the US now on Pinterest.
So how does it work?
Pinterest markets itself as “the world’s catalog of ideas.” An idea or a pin can be a recipe, a quote, a parenting hack, etc.
You can pin a photo of lavender essential oil for example, and have it point back to your Young Living website.
Or if your website has a blog, you can add the Save button there and people can use that to add your content to their Pinterest board.
Now, a board is where people can organize their pins.
Let’s say you’re interested in skincare, you can add DIY masks, lotion recipes, homemade serums in your Best Skin Ever board, for instance, and pinners can either search for you directly or scroll through a category you’re listed in.
You can also follow the boards of people you like or those whose interests you share.
Now do you see how Pinterest and MLM network marketing work so well together? All the opportunities for connecting with your target audience are already there, just waiting to be explored.
And if you don’t know where to start, you can…
Try These 5 Pinterest Marketing Tips
- Optimize your Pinterest page. Remember: Your profile is your business card. You can’t sell Young Living products effectively if your profile pic is a joke. That means save the dog pics or cartoon characters for your personal Facebook profile.Your bio should also reflect who you are or in this case, what your business is about. In short, your bio should be convincing. And if you’re familiar with SEO (search engine optimization), adding a keyword or two in there can help you get more visitors.
- Diversify your boards. While it’s important to have boards about your business, you should also consider adding boards that Pinners naturally flock to (e.g. Street Style or Wedding Ideas). You don’t want to appear too obvious or too desperate to sell your wares.You should also make sure that you have solid descriptions for all of your boards, with one or two keywords thrown in there for good measure.
- Find targeted leads. So what you want to do here is to make use of the Pinterest search bar and enter niche-related keywords.What keywords, you ask? Well, in your case since you want to sell Young Living products, a keyword can be ‘essential oils’ or ‘essential oils and blends.’Pinterest will then generate a list of people and boards, which you can click on and follow. Try to look for Pinners who have a huge following. You can then check their followers so you can start following them, too.
But of course, you don’t just stop there. You have to engage these people and build a relationship with them. Maybe start with commenting on their pins or sending them a direct message.
Experimenting with the best message mix will net you leads and improve your conversions.
- Be a Pinning Master. Don’t just follow potential customers. You also need to be an awesome pinner. Try to use photos that catch attention and make sure that your boards are always organized and easy to navigate.
- Do not SPAM. Ever. What will separate you from other sellers on any social networking site is your restraint from sharing things that only benefits you. This means you have to think about your sharing or pinning strategy and not just share or pin photos of your products all the time.If you do, it wouldn’t take long before people see you as a spammer. And trust us, no one would want to follow you.
Bonus: Promoted Pins
Pinterest also offers businesses the option to have their pins promoted. This means you pay to have your pins seen by more people.
You can buy promoted pins depending on your marketing goal. What do you want?
- People to know more about your business (awareness)?
- People to interact with your brand (engagement)?
- To drive people to your site (traffic)?
Promoted pins are basically ad units and your Pinterest marketing strategy can be a mix of paid and non-paid techniques. Whatever you decide upon, the most important thing is to keep experimenting until you find a marketing mix that works for your business.
If you’ve never considered Pinterest before to sell Young Living products, you’re missing out on the opportunity to be “discovered by millions of people looking for things to plan, buy, and do.”
And while Facebook’s awesome and Twitter’s great, don’t ignore potential customers who are, as the numbers show, on Pinterest, too.
Now, if you’ve already set up a Pinterest profile for your online business but find that you’re not generating any leads, it’s time to rethink your pinning strategy.
Follow the tips we shared and you’ll be on your way to reaching your audience and achieving your marketing goals.