Are you looking to boost your sales of Young Living essential oils?
One of the best ways to do that could be through Instagram.
Instagram is more than just a social media site. It’s also widely used as a marketing tool, and you should start using it, too.
More than 500 million people use Instagram every month, so there’s a huge market for you to tap into.
In order to do that, you’ll need to learn how to use Instagram for business.
Read on to find out all about how using Instagram could be the best way to sell your Young Living essential oils online, and how to get started.
Why You Should Use Instagram to Sell Young Living Essential Oils
Instagram allows you to craft your own personalized profile, so when people view it, they can get an idea of who you are and what you and your Young Living products are about.
Get creative and set yourself apart from everyone else.
Combine Essential Oils and Lifestyle
When you post on Instagram, you don’t have to constantly advertise directly about Young Living.
Instagram allows you to subtly integrate marketing and social media.
For example, you could simply post a picture of what you’re getting up to that day, whether it’s working out, studying, taking care of your kids, or whatever you enjoy. Then, in the caption, mention which essential oils help you to relax and unwind at the end of the day.
Create a Relationship with Your Followers
Social media is great for getting in touch with followers.
In the past, we used to admire celebrities from afar, watching them on TV and reading about them in magazines.
Now, we can interact with them directly by following them, tagging them, and sending them messages.
It’s a complete game changer.
You can use this to your advantage by creating relationships with your followers.
Following them back and liking and replying to their comments will make them feel valued and therefore more invested in you as a business.
You can also use the direct message feature to send specific posts directly to their inbox, so they know you’re thinking of them and appreciate them as customers.
All of this will help to increase your brand image and therefore your sales.
One study showed that around 43% of businesses are engaging with their customers through Instagram.
This means that if you do, you’ll be setting yourself apart from your competition.
How to Use Instagram to Sell Young Living Essential Oils
Post My Oil Graphics
With My Oil Site, you don’t have to worry about running out of ideas for your Instagram posts.
We provide a huge supply of graphics to choose from at My Oil Graphics.
All you need to do is select one, post it to your Instagram and watch the likes come in.
These high-quality graphics have been pre-made, so you know that they work. You can even customize them if you like, to give them a personal touch.
Use Hashtags Wisely
One of the great things about Instagram is its use of hashtags. When you’re learning how to use Instagram, hashtags will be pretty high on your list.
Hashtags were born on Twitter back in 2007, but are most widely used on Instagram these days.
Hashtags allow you to group posts together by posting the pound sign (#) before words in a caption. When users click on the tag, they’re shown everything that’s been posted under that tag.
You can create hashtags that are unique to your page, and use them in combination with Young Living and essential oils hashtags to integrate your posts with others that your customers will be interested in.
You can also post specific hashtags for promotions that you run, to make people aware and encourage them to take part.
Posting your own hashtags is a way of creating your brand identity. How you use them will give your followers and customers an idea of who you are.
In that sense, it’s important not to overuse hashtags too much.
Posting too many hashtags can make your posts look like spam, which will put people off following and engaging with you.
Also, remember to keep your hashtags consistent. Using different ones for each post defeats the point. Use short ones to make them easy to remember and spell, so when you followers use them, they are less likely to get them wrong.
Monitor Your Success
Learning how to use Instagram to sell products, like any marketing method, can be a process of trial and error.
It’s important to pay attention to how your posts are performing, so you can assess whether or not you’re doing it right.
If you’re not getting enough likes or views, you can change your strategy.
If you find that some posts are particularly successful, capitalize on that and try to emulate their success with follow up posts.
See What’s Trending and Use It
Trending topics on social media are constantly changing.
You can use them to your advantage.
Keep on top of what’s trending by checking sites like Trendsmap, and try to use it in your Instagram campaign.
If you see a topic or tag that you can relate to your page, create a post and use the tag. This will result in a surge in views.
However, don’t simply spam trending tags with unrelated posts. It’s not only ineffective, but can get your account suspended by Instagram.
Other Ways to Boost Your Sales
Instagram is a great tool for increasing your reach and sales, but once you’ve learned how to use Instagram, there are other things you can do to become the best Young Living Distributor you can be.
Using other social media sites like Pinterest can help you to become even more successful.
No matter how you choose to market yourself, remember to always network as much as possible, and keep customer service paramount. Make sure your customers know how Young Living essential oils can benefit their lives, and make them feel valued and appreciated. Then, they’ll be more likely to keep coming back.
If you’re ever stuck for marketing ideas, you have a community of people to support and guide you through the process. Contact us if you ever need help.