For as long as business has existed, promotion, marketing, and advertising for those businesses have been used.
Major platforms have changed in the last several thousand years with video content riding high.
There are so many Youtube videos out there. What exactly are people getting out of it?
What’s their purpose for creating this content? Are you wondering if there is some secret that you don’t know about?
There sure is! In 2015, people 18-49 years old increased their Youtube time by 74%.
It’s the second largest search engine, and after Google and Facebook, it’s the third most visited website in the world.
Marketers are no longer getting the reach that they used to have with television, radio, and newspapers. People are cutting their cable left and right, moving to streaming services, Youtube, and mobile friendly platforms.
The days of the American couch potato are coming to a close. People are looking for content that they can access on the go, and video blogging is the best way to do it.
Read on to learn more about it.
Video Blogging with Youtube
It’s quite similar to regular blogging. It’s inexpensive and effective. You can even embed your videos on to your blog to have a proper mix of content strategies.
If not embedding, don’t forget to mention your young living website and your essential oils blog.
Cross-marketing is a more effective strategy than keeping everything separate. Having different content for all of your social marketing efforts would be exhausting.
So what kind of topics should you talk about?
The possibilities are near endless. Start with an introduction. Talk about your goals and how you plan to attain them. Reintroducing yourself to new viewers every few episodes is also a good idea.
Here’s a few ideas to get the juices flowing:
- How-to videos will always be one of the best topics for video blogging. We talk about essential oils, so examples might be homemade cleaning supplies or beauty products.
- Unboxing videos will show potential customers everything they’ll receive from young living starter kits for example. Crack some oils open and talk about them. Do they bring back special memories? Be personal, it will create a great connection between you and your viewers.
- Have the occasional Q&A video, or make a portion of every video a Q&A. Take comments from your blog (make sure to mentions this and where to find it) as well as other social sites and your very own Youtube comments. This is something else that will show viewers that you care about helping them.
Remember to use a call to action in every video.
You can do this with text links in the video itself, but don’t forget to just ask!
“Hey guys, if you liked this video, make sure to subscribe and click that little thumbs up button below. Catch me on my blog at xxxxxxx.com. If you have any questions, I’d be happy to help, just leave them in the comment section below.”
Is that not the easiest thing ever?
Yes. If you’re genuine.
The downside of video blogging is that people aren’t just reading words. They see your face, hear your voice, and read your facial expressions.
If they catch even the smallest whiff of crap, they’ll bail on your channel and never come back.
So be genuine and you’re video blog has the potential to take you far.
Even though Google owns Youtube, your odds of hitting the first page of Google’s organic search rankings are slim.
What’s going to really take your video blogging game to the next level is Facebook Live.
If you’ve been networking with the social giant and have a Facebook group set up (you really should have this), then using the Live feature will next level your marketing game.
Record your young living parties. Show everyone laughing and having a good time.
Record your husband stuffing his face full of cupcakes.
Show some of the items you made for the party.
You can and should go beyond the parties, though.
Record yourself making cleaning supplies, beauty products, and similar items and then use them. Show how much better they work than household cleaners. Discuss the benefits of using non-toxic products in your home and on your body.
Split all of this information up. Create micro-content to keep you tribe coming back time and time again to see what you’re going to do next.
Tag friends and other people in your network. Switch this up on the regular to hit every possible viewer that may be interested.
Just like with Youtube, interact with your viewers. Answer questions or mention them in the broadcast.
Throw in a giveaway or discount code or something that viewers can use. Great content is awesome, but throw in a freebie or two to really give your broadcast the extra edge.
Battle of the Sexes
Pinterest is the King, or Queen, depending on how you want to look at it, of social media for females.
Like Youtube, it’s a search engine, and it’s a powerful one, with almost 200 million monthly users.
Over 50% of millennials have a Pinterest account.
You can pin your video content to a board. Not only that, you can create boards that are nothing but you video content.
Maximize you cross-marketing efforts with links to your blog and Facebook page.
Always include links with you member number to make sure you’re compensated.
Bros for the Close!
Lastly, don’t forget about the dudes.
With holidays like Father’s Day and Christmas, everyone wonders what to get Dad.
Shave oils, beard oils, aftershaves, even shampoos and conditioners can make for great DIY gifts.
A lot of people in the essential oil game don’t market to males very well.
Many of them are just as interested in a healthier lifestyle as their female counterparts.
Opening up to the male market will help to sell products that may not move as well to your female audience. Woodsy scents like cedar and sandalwood are perfect for DIY colognes and skin care products.
They pair nicely with relaxing oil scents as well as wood polishes and other cleaning supplies. Discuss the multiple uses that manly scents have.
So try incorporating the occasional bearded friend into your videos to show male viewers/appreciators just how much your product can benefit them. Make up some beard oil and laugh and have a good time as you record your friend or husband massaging the oil into his mane.
This is just one example of how you can market to the underutilized half of the population.
The most important thing you can do is relax, enjoy yourself, and take your time. This will come through to your viewers.
If you’re having trouble getting started with video blogging or have any questions, please contact us today to see what we can do for you.