Marketing can be a great challenge for new and seasoned retailers alike. A quick look at the dozens of industries millennials are “killing” reveals that many established companies are struggling to make their offerings attractive to a new generation of consumers.
The key is to work smarter, rather than harder. Being too pushy with folks who aren’t interested won’t grow your business. Instead, it will chase customers away.
Luckily, there are many tools available to help you identify interested potential customers so you can sell more products. So if you have been struggling with young marketing tools, you’ve come to the right place. Here are our favorite creative Young Living marketing strategies for you to start putting to work.
Here are our favorite creative Young Living marketing strategies for you to start putting to work.
It’s no secret that social media is a great tool for network marketing. That said, it’s important to be smart about how you use social media for Young Living marketing. A good content strategy is the difference between a social media campaign that is profitable and one that simply annoys your friends and family.
Remember that the operative word in the term “social media” is “social.” When folks use social media, they don’t want to feel advertised to. Instead, they want to feel like they are building a relationship with a brand they can trust.
Create and Share Great Content
The best way to make your social media marketing effective is by sharing great content. For instance, you can share pictures on Instagram that display your products, or that demonstrate the before and after effects of using them.
You can also use social media to share stories. For instance, consider blogging about the products you are selling. This way, you can give customers more details about what makes your offerings so special.
For Young Living marketing, “vlogging,” or video blogging, can also be a good option. This way, you can show the products in action, and demonstrate how to use them. Also, multimedia content like videos and images can help engage customers more than text does on its own.
Host an Event
The introduction of Facebook live has made it easier than ever before to host virtual events online. This can be a great Young Living marketing approach to help customers learn more about your product.
For instance, you could host a live demonstration or question and answer session. This way, customers can ask their questions in the comments, and you can respond to them in real time. You can also offer a special price or package to customers who buy during the event to encourage them to make a decision.
Customer testimonials and reviews can help prospects learn more about the product in general and your store in particular. And since 88 percent of customers trust online reviews, this can be a good way of elevating your business.
A good way to generate online reviews is to reach out to customers after they get their products. Ask them how they are enjoying the product and find out if they have any questions. If they are satisfied, you can request that they leave a review on social media.
This technique is great because it also shows your existing customers that you care about their experience. This helps set your shop apart from your competitors.
Email and Text Marketing
These days, most people check their email and their text messages several times a day. Sending messages directly to their inbox or their phone can help keep them up to date on your latest offerings.
As with social media, the key to email and text marketing is a balance. You don’t want to overload your customers with too many messages. This approach can feel overwhelming and spammy.
On the same note, reaching out too infrequently can be a problem too. If you don’t keep up with your customers, they may forget about your shop and choose a competitor.
A good rule of thumb is to only email or text customers when you have something interesting to share with them. So, instead of emailing them once a week, email them when you have a new product or special offer.
Contests and Special Offers
There are few things more frustrating than having a couple months of good business and strong sales, only to be hit by a slow season. But it can be hard to sustain the original excitement you had when your business first started.
That’s why a great Young Living marketing technique is hosting contests and offers for your customers. This will help build enthusiasm, and can even attract new customers.
Social media is an effective place to share contests. For instance, you could post an interesting picture of your products, and start a caption contest. Or, you could host a photo contest where users enter pictures related to a certain theme.
You can also simply offer discounts to customers who share your page on Facebook, or who post using your hashtag. This way, you can motivate existing customers to make a purchase, and attract new customers to your page.
Build a Custom Website for Your Shop
Direct sales through word-of-mouth and social media can be effective Young Living marketing strategies. But building a custom website for your Young Living shop can be a great way to add credibility to your business.
MyOilSite offers several website plan options for Young Living sellers to take their shop to the next level. With our different levels of membership, you will be able to find a plan that fits your budget.
Using pre-made templates and design features will help you make a website that looks beautiful, even if you do not have design experience. This is crucial because studies show that almost 40 percent of customers will stop using a website if they find it unattractive.
Putting Young Living Marketing Strategies to Work
With these tips and tools in hand, you will be able to grow your Young Living marketing efforts exponentially. This will help you build a successful business.
What Young Living marketing approaches did we miss in this article? Let us know in the comments!