In 2017 and beyond, any successful business needs to have an effective social media strategy. This includes a strong presence across the major social media network sites.
However, trying to keep up with your social media accounts at the same time can be difficult. Especially when you’re trying to run a business or create great content at the same time.
It’s not enough to be present on only one social media network. The majority of people regularly use more than one social media site, so should you!
This can be much easier with social media management tools. Let’s take a look at some of the best ones out there!
Managing all your social media accounts at the same time can be difficult. That’s where HootSuite comes in!
HootSuite is one of the most popular social media management tools out there. This is because of the wide range of features it has to offer. It’s a great tool for people to collaborate and communicate with their target audience effectively.
If you need to execute a social media marketing campaign across your social media networks, then HootSuite could help. In fact, it allows you to manage your entire campaign from a single, easy to navigate, dashboard.
As well as this, you can also view other social media user’s content on the site too.
Hootsuite comes in three versions – Basic, Pro and Enterprise. Try out the free basic plan when you first start out. After using this version for a while, you’ll know if you want to, or even need to, go Pro.
Putting out Tweets throughout the day can distract you from other tasks. That’s the problem Buffer seeks to solve.
Buffer is a simple, but very effective tool for scheduling content on your social media networks. Once you log on, you can select which social media networks you want to use and start providing your followers with content straight away.
It works like a virtual queue for your Tweets and Facebook posts. This means you don’t need to micromanage as much. Instead, the posting times can be set to keep your social media active throughout the week.
The Bufferapp provides you with analytics to measure the success of your social media activity.
Plus, with the mobile app, you can continue to browse and share content on the move.
While the free version has limited features, after a free trial, you can get the premium offer. Once you start using Buffer, you may find that you can’t run your social media strategy without it.
Think how much time you would save if many of your online activities were automated. That’s what IFTTT offers!
IFTTT is a great way to automate your social media accounts. You can connect any of the major social media networks and automate sharing based on a desired action.
For example, you can set it so that each time you publish a new video on Youtube, your Twitter will tweet it out to your followers.
You can also use it alongside Buffer and HootSuite to enhance your social media strategy.
SocialOomph has a bunch of cool functions that connect to your Facebook, Twitter, LinkedIn, your Blog and others.
There’s a bunch of Twitter functions, such as scheduling tweets, tracking mentions, retweets and keywords and much more. You can also set SocialOomph to automatically follow any user on Twitter who follows you. That could save you lots of time.
Maybe the best thing about SocialOomph is that you can set it up and then you can just leave it to do its thing.
SocialOomph also offers users a 7-day free trial with the professional version. So that you can find it if it’s useful for your business, without spending a cent!
One of the newest social media management tools is Dashburst. It is attracting businesses and professionals with its fantastic features and design.
Dashburst is not strictly a tool, but also functions as a social media network itself. It offers you the opportunity to create visual and text content. And best of all, you can share your content with one simple Burst.
It also includes a queue and schedule function so that you can save time on social media, and focus on relaxing and creating.
Finally, you can also create “Boards” in which you can show your content, including the latest interesting videos and your own blogs.
SocialBro is all about improving your social media management on Twitter. It includes an impressive range of features.
It allows you to better target an audience, offers features to improve engagement with your followers. As well as analytics that allow you to gain insights into your Twitter followers.
It does this through monitoring your Twitter community to determine the best time to Tweet. It uses indicators such as identifying key influencers and when your followers are most active.
Sprout Social is an excellent social media tool. But, it may be a little overwhelming for the first time user. The array of tabs and instructions can be confusing.
It includes a single inbox stream that shows your messages and social media activity.
There is something that sets Sprout Social apart from the rest. It enables businesses and their customers to connect and engage with each other more effectively. It does this by streamlining communications through publishing, engagement, and analytics.
This allows you to manage your whole social media portfolio on a single platform.
Get Started with Social Media Management Tools
Now that you know these social media management tools, you can choose the right ones for you and your business. Each has special features and advantages that may suit your business. Or you may simply prefer one for its usability.
You can try out all the tools recommended here, and select which ones to use. Many people use several tools at the same time.
If you want to find out more about social media management tools or have any questions, please contact us today to see what we can do for you.