Did you know more and more people are getting obsessed with essential oils?
Did you also know there are A LOT of people are on social media? We are talking about 2.8 billion users globally!
So what happens when social media meets essential oils? You get social media marketing for Young Living members!
As a Young Living distributor, your primary goal is to sell essential oil products to as many customers as possible. That’s how you’re going to make good money.
However, with so many products flooding the essential oils market, it can be challenging to get enough customers to buy what you’re selling.
This is where social media comes in. With millions of people now active on social platforms like Twitter, Facebook and Instagram, you have the potential to increase your sales volume and, consequently, income.
But you must get one thing right: Run effective social media marketing campaigns.
In this article, we’re sharing the crucial nuts and bolts of a successful social campaign. Read on to learn more.
1. Social Media Marketing Campaigns Must Have a Clear Strategy
On the surface, social media looks like a simple messaging service.
But dig deep enough and you’ll realize it’s a complicated web of several platforms, each with its own strengths and drawbacks.
As such, the first thing you must do when planning effective social marketing campaigns is to develop a clear strategy. Ask these questions:
- Which platforms do you want to run the campaign? Facebook? Twitter? Snapchat?
- Are you going to focus your campaign on just one platform or two or three?
- How long do you want to run the campaign? 1 month? 6 months? 1 year?
- What will you do if your current strategy runs into a brick wall? Do you need to develop a backup strategy?
- How much will this strategy cost?
- How are you going to measure the performance of your campaign?
Having a clear strategy will help you stay focused throughout the period of the campaigns. You won’t find it necessary to do something (like switching to another platform) that could potentially affect the campaign’s outcome.
A quick word on choosing social network platform(s) for your campaign. You must have an intricate understanding of your target market, and then figure out which platform(s) they hang out on the most. In most instances though, Facebook, Twitter, Instagram and Snapchat will carry the day.
2. Great Content
The Internet is all about content, but digital marketing is all about great content!
Great content is at the heart of successful social media marketing campaigns. It’s what draws thousands of social media users to your pages on various platforms. Post lousy content and your campaign will flop big time.
So, what makes great content?
First, you must know what type of content your target audience wants to consume. Do they want to watch videos? Do they like reading lengthy, informative articles? Do they like looking at pictures of their favorite essential oils?
Did we hear you say video is expensive and time-consuming to produce? Don’t let that thought even cross your mind. For starters, Facebook gets a staggering 8 billion video views daily, while Snapchat does 7 billion. Not sold yet? By 2019, videos will drive 80 percent of consumer Internet traffic!
You have to include quality videos in your content strategy. You could, for instance, create videos explaining to viewers how to properly use the essential oils you’re selling.
That doesn’t mean you should only use videos, though. Strive to strike a balance between videos, articles and other content types for greater results.
Haven’t we all seen them? The Facebook pages that launch with a bang, posting great content and engaging users for a few weeks before gradually drying up? Don’t be like them!
Effective social media marketing campaigns must be consistent. This pulls us back to where we said having a strategy keeps you focused, and we want to expound on it.
Consistency involves posting content regularly throughout the period of the campaign, and even beyond. In fact, you should adopt a posting schedule. If you’re using Instagram, consider posting 2-3 times a day, and at specific times.
That way, you’ll become predictable to your followers. Have you ever logged into Instagram at a specific time just because you think a certain user has likely posted a (potentially) entertaining or informative photo or video? Yes? That’s what we are talking about!
Be consistent, otherwise your followers will think you’re a joke.
Social media is all about engagement. Without engagement, the word “social” would surely not make any sense.
You must engage your followers or fans if you want your social media marketing campaign to be successful.
Seen a user asking a question about essential oils (or even about an unrelated issue)? Drop in a reply. A follower making a funny comment? Follow it up with an even funnier comment, or just say you appreciate them for their humor
Engagement shows your audience you care about them. In reciprocation, they will care about you, too. And the best way customers express their care is by purchasing your products.
Yes, a great social media marketing campaign is trendy.
You see, social media is a fast-moving juggernaut. A trendy topic barely lasts a couple of hours. If it’s too hot, give it a few days and it will fizzle out.
To get the most of your marketing campaign, you must capitalize on trending events. Keep a close eye on what’s happening in the health and fitness industry, and even a closer eye on the essential oils niche. The latest developments always hit social media first.
You should be quick to craft your posts around the trending topics so that you’re not late to the party! If you effectively capitalize on the latest trends, you’ll likely receive a higher number of views/reads, comments and shares.
Running Effective Social Media Marketing Campaigns: Just Do It
Essential oils are an essential component of our lifestyles and as Young Living member, you have a responsibility to ensure the products reach as many people as possible. Social media, used correctly, will help you reach that goal.
If you need help, especially when creating an essential oils website to bolster your campaign, get in touch with us and we’ll sort you out.